Ads & Scale
Nitesh Kasma

Nitesh Kasma

Co-FounderBrand Strategy & Client Growth

Leads sales and business development, building lasting client relationships and driving new partnerships. Focused on understanding brand challenges and delivering growth solutions.

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Articles by Nitesh (24)

Win-Back Campaigns for D2C: Reactivating Lapsed Customers Without Discount Fatigue
CRM & RETENTION

Win-Back Campaigns for D2C: Reactivating Lapsed Customers Without Discount Fatigue

July 22, 2026

Your Returns Policy Is a Retention Asset, Not Just a Cost Center
CRM & RETENTION

Your Returns Policy Is a Retention Asset, Not Just a Cost Center

July 12, 2026

Marketing Automation and Lead Scoring for B2B: Turning MQLs into Pipeline Automatically
B2B MARKETING

Marketing Automation and Lead Scoring for B2B: Turning MQLs into Pipeline Automatically

July 4, 2026

Loyalty Programs for D2C Brands: How to Build One That Actually Drives Repeat Purchases
CRM & RETENTION

Loyalty Programs for D2C Brands: How to Build One That Actually Drives Repeat Purchases

July 2, 2026

Push Notifications for D2C: The Retention Channel Most Brands Set Up Wrong
EMAIL & RETENTION

Push Notifications for D2C: The Retention Channel Most Brands Set Up Wrong

June 22, 2026

D2C Retention Marketing: Email, SMS, and Owned Channels That Drive Repeat Revenue
EMAIL & RETENTION

D2C Retention Marketing: Email, SMS, and Owned Channels That Drive Repeat Revenue

June 16, 2026

How to Build a D2C Subscription Model That Actually Retains Customers
CRM & RETENTION

How to Build a D2C Subscription Model That Actually Retains Customers

May 31, 2026

SMS and WhatsApp Marketing for D2C: The Owned Channels Your Brand Is Ignoring
CRM & RETENTION

SMS and WhatsApp Marketing for D2C: The Owned Channels Your Brand Is Ignoring

May 27, 2026

Organic Social for D2C Brands: What Actually Drives Revenue vs. What Just Gets Likes
SOCIAL MEDIA

Organic Social for D2C Brands: What Actually Drives Revenue vs. What Just Gets Likes

May 17, 2026

Why Your Email Channel Should Be Generating 30–40% of Revenue (And What to Do When It Isn't)
CRM & RETENTION

Why Your Email Channel Should Be Generating 30–40% of Revenue (And What to Do When It Isn't)

May 15, 2026

Influencer Marketing in 2026: Real ROI or Expensive Vanity?
SOCIAL MEDIA

Influencer Marketing in 2026: Real ROI or Expensive Vanity?

May 5, 2026

B2B Lead Generation: LinkedIn Ads vs. Google Search — Which Wins?
B2B MARKETING

B2B Lead Generation: LinkedIn Ads vs. Google Search — Which Wins?

April 25, 2026

How to Build Klaviyo Email Flows That Actually Convert
CRM & RETENTION

How to Build Klaviyo Email Flows That Actually Convert

April 17, 2026

D2C Retention: How to Turn One-Time Buyers into Loyal Customers
CRM & RETENTION

D2C Retention: How to Turn One-Time Buyers into Loyal Customers

April 13, 2026

Social Media Marketing for D2C Brands: The Complete 2026 Playbook
SOCIAL MEDIA

Social Media Marketing for D2C Brands: The Complete 2026 Playbook

March 30, 2026

B2B Lead Generation: The Complete 2026 Playbook
B2B MARKETING

B2B Lead Generation: The Complete 2026 Playbook

March 26, 2026

Social Commerce in 2026: Selling Directly on Instagram Shop and TikTok Shop
SOCIAL MEDIA

Social Commerce in 2026: Selling Directly on Instagram Shop and TikTok Shop

March 19, 2026

Account-Based Marketing (ABM): The Playbook for Mid-Market B2B Brands
B2B MARKETING

Account-Based Marketing (ABM): The Playbook for Mid-Market B2B Brands

March 17, 2026

How to Build a Brand Community on Social Media That Actually Converts
SOCIAL MEDIA

How to Build a Brand Community on Social Media That Actually Converts

March 13, 2026

B2B Lead Nurturing: The Sequence From MQL to Closed Deal
B2B MARKETING

B2B Lead Nurturing: The Sequence From MQL to Closed Deal

March 7, 2026

TikTok Organic Strategy for D2C Brands: Growing an Audience That Buys
SOCIAL MEDIA

TikTok Organic Strategy for D2C Brands: Growing an Audience That Buys

March 5, 2026

How to Define Your B2B Ideal Customer Profile and Target Them at Scale
B2B MARKETING

How to Define Your B2B Ideal Customer Profile and Target Them at Scale

February 14, 2026

Instagram Reels for D2C Brands: How to Drive Revenue, Not Just Views
SOCIAL MEDIA

Instagram Reels for D2C Brands: How to Drive Revenue, Not Just Views

February 8, 2026

B2B Content Marketing: How to Build a Lead Generation Engine Through Content
B2B MARKETING

B2B Content Marketing: How to Build a Lead Generation Engine Through Content

February 6, 2026