We fix the measurement, then we scale the spend.

ROAS (Return on Ad Spend) measures how much revenue you earn for every dollar spent on advertising. A ROAS of 3x means $3 in revenue for every $1 spent. A healthy ROAS depends on your category and margins: the number that matters is your break-even ROAS (1 divided by your gross margin), and anything comfortably above it is profitable. We don't promise a ROAS figure; our published case studies show what we have actually delivered.

Customer Acquisition Cost (CAC) is the total marketing and sales spend required to acquire one new customer. High CAC erodes profitability, especially for D2C brands. We reduce CAC by improving targeting precision, optimising creative for conversion, fixing attribution so you stop spending on underperforming channels, and improving landing page conversion rates (CRO). Results vary by account, so we point to our published case studies instead of an average.

Conversion Rate Optimisation (CRO) is the process of improving your website or landing page so a higher percentage of visitors complete a purchase. For D2C brands, even a 1% improvement in conversion rate can double the return on your ad spend — because you're getting more revenue from the same traffic. We optimise Shopify stores, product pages, checkout flows, and landing pages using A/B testing and heatmap analysis.

Performance marketing agency retainers typically range from $500–$5,000/month depending on the scope of services, ad spend managed, and number of platforms. At Ads & Scale, our pricing is tied to the services engaged — from focused performance marketing retainers to full-stack growth partnerships. We recommend starting with a free audit to scope exactly what your brand needs.

Traditional digital marketing focuses on visibility — impressions, reach, and brand awareness. Performance marketing focuses on measurable outcomes — clicks, leads, purchases, and revenue. Every dollar in performance marketing is tied to a tracked result. Ads & Scale takes this further by connecting ad performance to actual business metrics like revenue, profit margin, and customer lifetime value — not just platform-reported conversions.

We specialise in D2C brands with meaningful monthly revenue, B2B businesses needing systematic lead generation, and founders who want data-backed marketing decisions. We work across fashion, jewellery, beauty and personal care, sports goods, and books and stationery.

We run campaigns on Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, YouTube), and programmatic channels. We also manage Amazon and global marketplace advertising as part of our Marketplace Management service.

Most agencies optimise for vanity metrics. We start with your data — auditing attribution, unifying dashboards, and identifying gaps before spending a single dollar on ads. Every decision is backed by a single source of truth across your entire growth stack.

Timelines depend on where the account starts. The first weeks focus on auditing and setting up proper measurement; once the data is trustworthy, data-backed optimisations start compounding into revenue growth. We don't promise a fixed number of days.

Yes — a free 3-point Data Blind Spot Report. It covers an attribution gap analysis (platform-reported ROAS against true blended CAC), a pixel and tracking health check (GA4, Conversions API, server-side gaps, event match quality), and one high-impact CRO leak identified from your public storefront. Two pages, delivered by email within 48 hours, with no sales call required. Sharing view-only access to Meta Ads, Google Ads, GA4, or Shopify makes it deeper, but is optional.

AEO (Answer Engine Optimization) is the practice of optimizing your brand's visibility inside AI systems like ChatGPT, Gemini, Perplexity, and Google AI Overviews — so you're cited directly in the answer, not just ranked in a list of links. For D2C brands, more shoppers are researching products through AI assistants before they ever open a traditional search engine, and if your brand isn't structured to be cited, a competitor's will be instead.