DATA-DRIVEN GROWTH PARTNER
Your data already knows where growth is hiding.
We analyze your data, measure what matters, and act to scale your business. Performance marketing powered by real insights.
Trusted by 50+ D2C brands scaling profitably
ROAS
3.4x
↑ 183% from baseline
CAC
₹142
↓ 32%
Revenue
₹48.2L
↑ 2.4x MoM
50+
Brands scaled
₹100Cr+
Ad spend managed
8+
Years experience
9
Integrated services
+ THE PROBLEM
Growth breaks when your data lives in silos.
Your Meta dashboard says one thing. Google says another. Shopify tells a different story. No wonder scaling feels like guesswork.
Scattered Tools
❌ Disconnected data
Unified Dashboard
✓ Single source of truth
+ HOW WE WORK
How does our data-driven growth process work?
Analyze
We audit your entire growth stack — ads, analytics, CRM, attribution — and find the gaps costing you money.
Measure
We build your single source of truth — unified dashboards, proper attribution, and metrics that actually matter.
Act
We execute and scale what works — launching campaigns, optimizing spend, and driving revenue with data-backed confidence.
+ OUR SERVICES
What does a full-stack performance marketing agency offer?
Performance Marketing
Meta, Google, and programmatic ads optimized for ROAS.
Learn more →
Creative & Branding
Scroll-stopping creatives that convert cold audiences.
Learn more →
Shopify & CRO
Store optimization and conversion rate improvements.
Learn more →
+ WHO WE'RE FOR
Built for brands ready to scale.
We partner with ambitious teams who are done guessing and ready for growth backed by data.
+ THE TEAM
Built by founders who've done it themselves.
Ads & Scale is led by three co-founders combining deep performance marketing expertise with data engineering and technology.
Trusted by ambitious brands
India's Performance Marketing Agency for D2C Brands
Ads & Scale is an India-based, data-driven performance marketing agency helping D2C brands across India achieve profitable, sustainable growth. Founded by Dhruvit Shah, Nitesh Kasma, and Ashish Kasama, we combine deep performance marketing expertise with data engineering to serve brands in fashion, beauty, food, home décor, and SaaS across India's major D2C markets.
We work across the full growth stack — from Meta Ads and Google Ads to Shopify CRO, CRM automation, Amazon and Flipkart marketplace management, and custom analytics dashboards. Over 8+ years and ₹100Cr+ in managed ad spend, we've helped 50+ Indian brands grow profitably.
Most agencies optimise for clicks. We optimise for business outcomes — reducing customer acquisition costs (CAC), improving return on ad spend (ROAS), and building the measurement infrastructure that tells you exactly what's working. Our clients across fashion, beauty, food, and home décor have achieved 2–3× revenue growth within six months.
Whether you're a bootstrapped founder spending ₹5L/month on ads or a funded brand scaling to ₹5Cr/month, our integrated approach — spanning paid media, creative strategy, marketplace management, CRM automation, and data analytics — gives you the unfair advantage that fragmented agency relationships simply can't.
+ FAQ
Common questions
What is ROAS and what return on ad spend can D2C brands realistically expect?
ROAS (Return on Ad Spend) measures how much revenue you earn for every rupee spent on advertising — a ROAS of 3x means ₹3 in revenue for every ₹1 spent. For D2C brands, a healthy ROAS depends on your category and margins: fashion brands typically target 3–5x, while high-margin beauty brands may target 4–8x. Our clients have achieved an average of 2.4–3.4x ROAS within 90 days through data-backed campaign optimisation.
What is Customer Acquisition Cost (CAC) and how do you reduce it?
Customer Acquisition Cost (CAC) is the total marketing and sales spend required to acquire one new customer. High CAC erodes D2C profitability. We reduce it by improving targeting precision, optimising creative for conversion, fixing attribution so you stop spending on underperforming channels, and improving landing page conversion rates. Our clients have reduced CAC by 30–47% on average.
What is Conversion Rate Optimisation (CRO) and why does it matter?
CRO is the process of improving your website or landing page so a higher percentage of visitors complete a purchase. For D2C brands, even a 1% improvement in conversion rate can double the return on your ad spend. We optimise Shopify stores, product pages, checkout flows, and landing pages using A/B testing and heatmap analysis.
How much does performance marketing cost in India?
Performance marketing agency retainers in India typically range from ₹50,000–₹3,00,000/month depending on scope, ad spend managed, and number of platforms. At Ads & Scale, pricing is tied to the services engaged — from focused performance marketing retainers to full-stack growth partnerships. Start with a free audit to scope exactly what your brand needs.
What is the difference between performance marketing and traditional digital marketing?
Traditional digital marketing focuses on visibility — impressions and reach. Performance marketing focuses on measurable outcomes: clicks, leads, purchases, and revenue. Every rupee is tied to a tracked result. Ads & Scale takes this further by connecting ad performance to actual business metrics like revenue, profit margin, and customer lifetime value — not just platform-reported conversions.
What kind of brands does Ads & Scale work with?
We specialise in D2C brands doing ₹10L+ per month in revenue, B2B businesses needing systematic lead generation, and founders who want data-backed marketing decisions. We work across fashion, beauty, food, home décor, and SaaS verticals.
Which advertising platforms do you manage?
We run campaigns on Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, YouTube), and programmatic channels. We also manage Amazon and Flipkart marketplace advertising.
How is Ads & Scale different from a typical marketing agency?
Most agencies optimise for vanity metrics. We start with your data — auditing attribution, unifying dashboards, and identifying gaps before spending a single rupee on ads. Every decision is backed by a single source of truth across your entire growth stack.
How long does it take to see results?
Clients typically see meaningful ROAS improvements within 60–90 days. The first 30 days focus on auditing and measurement setup; by month 2–3, data-backed optimisations start compounding into revenue growth.
Do you offer a free audit?
Yes. We offer a free, no-obligation audit of your growth stack — reviewing ad accounts, attribution setup, and analytics to identify exactly where the opportunities are.
+ FROM THE BLOG
Latest thinking
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Learn how a well-built data pipeline feeds your semantic layer with clean, consistent data — and why skipping this step breaks every dashboard and decision downstream.
Let's find the growth your data is hiding.
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