Clarity at every stage of growth. No more flying blind.
We build end-to-end tracking, unified dashboards, and attribution models that give you a single source of truth — so every decision is backed by real data.
AT A GLANCE
Coverage
End-to-end
Ad platform through to order
Measures
Blended CAC + LTV
Not platform-reported ROAS
Delivery
Live dashboards
Plus custom reporting
Everything you need for data clarity
End-to-End Funnel Tracking
Server-side tracking, UTM frameworks, and pixel setup that captures every touchpoint accurately.
Unified Performance Dashboards
Real-time dashboards combining ad platforms, Shopify, CRM, and analytics in one view.
Blended CAC & LTV Analysis
True cost of acquisition and lifetime value metrics that account for all channels and touchpoints.
Attribution Modeling
Multi-touch attribution that reveals which channels truly drive revenue — not just last-click vanity metrics.
Custom Reporting & Insights
Weekly and monthly reports with actionable insights, anomaly detection, and growth opportunities.
Revenue & Profitability Tracking
P&L-level visibility into marketing spend, revenue attribution, and true profitability per channel.
From audit to scale in 4 steps
- 01
Audit
Deep dive into your tracking setup, data sources, attribution model, and reporting gaps.
- 02
Strategy
Design a unified data architecture with clear KPIs, dashboards, and reporting cadence.
- 03
Execute
Implement tracking, build dashboards, configure attribution models, and validate data accuracy.
- 04
Optimize
Continuous refinement of tracking, attribution logic, and reporting based on evolving business needs.
Common questions about data & analytics
What analytics tools do you use?
We work with Google Analytics 4, Mixpanel, Looker Studio, Segment, and custom solutions. We recommend tools based on your stack and needs.
Can you fix our existing tracking setup?
Yes, we regularly audit and fix broken tracking setups. The audit shows where your conversion data is incomplete or double-counted, and we fix the setup so your platforms optimise against a trustworthy signal.
How do you handle iOS privacy changes?
We implement server-side tracking, Conversions API, and privacy-compliant attribution models that maintain data accuracy despite iOS restrictions.
What's the difference between reported and true ROAS?
Platform-reported ROAS counts duplicates and takes credit for organic sales. True ROAS uses multi-touch attribution and deduplication to show real performance.
Do you build custom dashboards?
Yes, every client gets custom dashboards tailored to their KPIs. We use Looker Studio, Metabase, or custom solutions depending on your needs.
Dig deeper with our guides
D2C Analytics and Attribution: The Complete Guide to Measuring What Actually Works
Why your reported ROAS is wrong, how to implement multi-touch attribution, and how to build dashboards that actually drive decisions.
Read guide →
GuideAttribution Modeling 101: Why Last Click Is Killing Your Growth
Last-click hands all credit to the final touchpoint and starves top-of-funnel channels. Here's how to implement multi-touch attribution.
Read guide →
GuideWhy Your ROAS Is Lying to You (And How to Fix It)
Platform-reported ROAS is almost always inflated. Here's why, and how to calculate your true blended ROAS.
Read guide →
GuideHow to Build a Marketing Dashboard Your CFO Will Actually Love
CAC, LTV, payback period, and contribution margin — translated into the financial language leadership uses to make decisions.
Read guide →
More guides
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