Get a 3-point Data Blind Spot Report in 48 hours.
We analyse your ad stack and show you exactly where you're leaking budget: the attribution gap between platform ROAS and true blended CAC, the tracking that's losing conversions before the platform sees them, and one CRO leak on your storefront. Two pages, ranked by what each one costs you. No sales call required.
- No sales call required
- Two pages, not a deck
- Delivered in 48 hours
Want the deep version?
Share view-only access to Meta Ads Manager, Google Ads, GA4, or Shopify and we audit the real data instead of what's visible from outside — wasted spend by campaign, true blended CAC, where attribution is lying to you. View-only means we can read, never change or spend. Skip it and you still get the audit from public signals.
THE THREE POINTS
Attribution Gap Analysis
Platform-reported ROAS against true blended CAC and MER, with the overlap quantified — so you can see how much of your reported revenue is being counted twice.
Pixel & Tracking Health Check
GA4 configuration, Conversions API and server-side setup, event match quality, and deduplication — every place a conversion is being lost before the platform sees it.
One High-Impact CRO Leak
The single biggest revenue leak we can identify from your public storefront on a real mobile device, with the fix and the step it affects.
This is what lands in your inbox.
Not a template with your logo dropped in. Two pages: what we found, in numbers, and what we'd fix first, ranked by impact and effort.
Data Blind Spot Report
Brand name redacted · Fashion D2C · $40k/mo
01 · ATTRIBUTION GAP
- Meta-reported ROAS
- 4.1x
- Google-reported ROAS
- 3.4x
- Blended MER (revenue ÷ total spend)
- 2.2x
- Overlap / double-counted revenue
- ≈ 46%
Both platforms are claiming the same purchases. Budget has been shifted toward the channel with the friendlier attribution window, not the one producing incremental revenue.
02 · TRACKING HEALTH
- Conversions API
- Live
- Event match quality (purchase)
- 4.2 / 10
- Deduplication (pixel vs server)
- Failing
- Funnel events sent server-side
- 1 of 4
CAPI is firing without the identifiers that make matching work, so a third of purchases resolve to no user. The algorithm is optimising against a partial signal.
03 · CRO LEAK
- Mobile PDP → add to cart
- 6.1%
- Add to cart → checkout start
- 29%
- Checkout start → paid
- 64%
- Largest single drop
- Cart step, mobile
Shipping cost appears for the first time inside checkout on mobile. The drop is concentrated at that step, not spread across the funnel.
What we'd fix, in order
PAGE 2 / 2Rebuild CAPI payload with hashed email + phone, fix dedup keys
Recovers ~30% of unattributed purchases
1 week, dev
Move budget decisions to a weekly blended MER view
Ends channel-vs-channel double counting
2 days, no dev
Surface shipping threshold on mobile PDP and cart
Targets the 71% mobile cart drop
3 days, theme
WHAT WE LOOKED AT
Meta Ads Manager (view-only), Google Ads (view-only), GA4 property, Shopify order export (anonymised), and the public storefront on a real mobile device. No write access at any point.
Two pages, no deck, no filler. If nothing meaningful turns up, we say that instead of padding it.
Illustrative sample: the structure, depth, and level of specificity match a real report — the figures are synthetic. We don't publish client data, even redacted, without written permission.
What our clients say
“The structure work changed how we think about the account. Splitting the packs out from single pairs was the thing we had not seen ourselves, and once the briefs became repeatable we stopped guessing about which creative to make next.”
“I was planning to shut the online store down. Nothing was coming in, and with a 15-day make-to-order window I could not see how ads would ever pay for themselves. We were doing good in the offline retail store, but Nitesh disagreed and talked me into testing it properly, with his creative team on the work. Six months later we are doing fifteen times the monthly revenue we started with.”
Brands we've worked with
