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Insights & ideas
Practical thinking on data, growth, and marketing — from the team behind the dashboards.
The Paid Social Funnel Playbook: Top, Mid, and Bottom of Funnel
Running all your paid social as conversion campaigns is leaving money on the table. Here's how to build a full-funnel paid social strategy that fills the pipeline and closes it.
Performance Max Campaigns: A Practical Guide for D2C Brands
Performance Max promises full-funnel coverage from one campaign. In practice, it requires careful setup and monitoring to avoid wasting budget. Here's the practical playbook.
How to Reduce Cart Abandonment by 30% (Without Discounting)
The average Shopify store loses 70% of carts. Most brands respond with discount emails — but there are smarter tactics that recover revenue without training customers to wait for deals.
Influencer Marketing in 2026: Real ROI or Expensive Vanity?
Influencer marketing gets more scrutiny than ever — and for good reason. Here's how to separate high-ROI creator partnerships from expensive brand awareness plays that don't convert.
Customer Lifetime Value: The Metric That Should Drive Every Marketing Decision
LTV is the single most important metric for sustainable D2C growth. Yet most brands don't know how to calculate it accurately — or use it to make smarter decisions.
TikTok Ads for D2C: What's Actually Working in 2026
TikTok's ad platform has matured significantly. Here's what's working for D2C brands right now — from Spark Ads to TopFeed to creator-led performance campaigns.
How to Scale Ad Budgets Without Killing Performance
Doubling your ad budget doesn't double your results — it often tanks them. Here's the framework for scaling spend gradually while protecting ROAS and efficiency metrics.
How to Build a Marketing Dashboard Your CFO Will Actually Love
Most marketing dashboards are built for marketers. But the metrics CFOs care about — CAC, LTV, payback period, contribution margin — need a different view. Here's how to build it.
B2B Lead Generation: LinkedIn Ads vs. Google Search — Which Wins?
LinkedIn reaches decision-makers directly. Google captures intent. For B2B brands, the right channel depends on your ACV, sales cycle, and ICP. Here's how to choose.
Amazon vs. DTC: Where Should Your Brand Sell in 2026?
Amazon gives you traffic but takes your customer data. DTC gives you control but requires traffic investment. Here's how to think about the channel mix for your brand.
The Anatomy of a High-Converting Shopify Product Page
Your product page is your most important sales asset. Breaking down the exact elements — in the exact order — that maximize add-to-cart rate and conversion for D2C brands.
Attribution Modeling 101: Why Last Click Is Killing Your Growth
Last-click attribution hands all credit to the final touchpoint and starves top-of-funnel channels. Here's how to implement multi-touch attribution and make smarter budget decisions.