Email & Retention

2 guides on Email & Retention — the frameworks, benchmarks, and playbooks we use running growth for D2C and B2B brands.

Push Notifications for D2C: The Retention Channel Most Brands Set Up Wrong

Push notifications have the highest open rates of any owned channel — and the worst implementation rates. Here's how to build a push strategy that retains customers instead of annoying them.

Nitesh Kasma · June 22, 2026Read →

EMAIL & RETENTION13 min read

D2C Retention Marketing: Email, SMS, and Owned Channels That Drive Repeat Revenue

The complete guide to D2C retention marketing in 2026 — building email flows that generate 30-40% of revenue, SMS and WhatsApp programs that outperform every paid channel, subscription models that hold, and affiliate programs that pay for themselves.

Nitesh Kasma · June 16, 2026Read →