4 guides on Email & Retention — the frameworks, benchmarks, and playbooks we use running growth for D2C and B2B brands.
RFM sorts your list into buckets that describe value but say nothing about intent. The segments worth building are the ones that change the message — and most brands have the data for them already.
Open rates didn't drop because the copy got worse. Sending reputation is earned per-domain and lost gradually — and most deliverability problems trace back to list practices nobody thought were aggressive.
Push notifications have the highest open rates of any owned channel — and the worst implementation rates. Here's how to build a push strategy that retains customers instead of annoying them.
The complete guide to D2C retention marketing in 2026 — building email flows that generate 30-40% of revenue, SMS and WhatsApp programs that outperform every paid channel, subscription models that hold, and affiliate programs that pay for themselves.
