11 guides on Paid Social — the frameworks, benchmarks, and playbooks we use running growth for D2C and B2B brands.
Meta's algorithm gets credited or blamed for outcomes it didn't fully control. The campaign structure, cost controls, audience definitions, and creative supply you set are the actual constraints it optimises inside — and they're where the real strategy lives.
Interest targeting hasn't stopped working, but it stopped doing what most advertisers think it does. The real control moved to the creative and the conversion signal — and that changes how you structure an account.
Most retargeting audiences are set to 30 days because that's the default. The right window depends on your purchase cycle and price point — and the wrong one either wastes spend or takes credit for sales you'd have won anyway.
Everything you need to run profitable Meta ads for your D2C brand in 2026 — campaign structure, creative strategy, tracking setup, audience architecture, and the exact frameworks we use to scale accounts from $10k to $500k/month.
Dynamic product ads automatically serve the right product to the right person at the right time — but only when your catalog, audiences, and creative templates are set up correctly. Here's what most brands get wrong and how to fix it.
iOS14 killed browser-based tracking. Meta's Conversions API is the fix — but only if you set it up correctly. Here's exactly how to implement CAPI, deduplicate events, and recover the conversion data your pixel is missing.
Advantage+ Shopping Campaigns are Meta's most powerful automated format — and the most misunderstood. Here's how high-performing D2C brands are actually structuring, budgeting, and measuring ASC without letting Meta's automation run unchecked.
Most D2C brands ignore YouTube entirely while their competitors quietly scale high-consideration products at CPAs Meta can't touch. Here's what's actually working — creative formats, targeting, measurement, and the budget thresholds that make it viable.
Running all your paid social as conversion campaigns is leaving money on the table. Here's how to build a full-funnel paid social strategy that fills the pipeline and closes it.
TikTok's ad platform has matured significantly. Here's what's working for D2C brands right now — from Spark Ads to TopFeed to creator-led performance campaigns.
After auditing hundreds of Meta Ads accounts, the same five mistakes appear over and over. Fix these and you'll see immediate improvements in your CPM, CTR, and ROAS.
