14 guides on Data & Analytics — the frameworks, benchmarks, and playbooks we use running growth for D2C and B2B brands.
Server-side tagging is sold as the answer to signal loss. It genuinely recovers some measurement and genuinely doesn't recover the rest — and the difference decides whether it's worth the infrastructure.
Attribution tells you which channel got credit. A geo holdout tells you what would have happened without the spend. It's the closest thing D2C brands have to a controlled experiment on their own media.
Three platforms, three different order counts, and a weekly argument about which one is broken. Usually none of them are — they're measuring different things. Here's how to reconcile them and decide which number runs the business.
Live dashboards feel like better decision-making, but most marketing metrics don't move fast enough to justify checking them by the hour. Here's how to match reporting cadence to the metric, not the tooling.
Platform attribution and even multi-touch models overstate the channels that get last credit. Marketing mix modeling shows which channels actually drive incremental revenue — here's how to build a lightweight version without a data science team.
Blended repeat purchase rate hides more than it reveals. Cohort analysis shows exactly which acquisition month, channel, or offer produces customers who actually stick around.
Sending the same message to every customer is leaving significant revenue on the table. Here's the segmentation framework that makes every email, SMS, and ad dollar work harder.
The complete guide to D2C analytics in 2026 — why your reported ROAS is wrong, how to implement multi-touch attribution, building a Shopify analytics stack, first-party data strategy, and creating dashboards CFOs and founders actually trust.
Shopify's native analytics answer basic questions. The brands making better decisions are the ones who've built a stack that connects Shopify data to ad spend, email performance, and customer LTV in one place.
Third-party cookies are dead, iOS tracking is broken, and platform attribution is unreliable. The brands winning in 2026 are the ones who own their customer data. Here's exactly how to build a first-party data strategy from scratch.
LTV is the single most important metric for sustainable D2C growth. Yet most brands don't know how to calculate it accurately — or use it to make smarter decisions.
Most marketing dashboards are built for marketers. But the metrics CFOs care about — CAC, LTV, payback period, contribution margin — need a different view. Here's how to build it.
Last-click attribution hands all credit to the final touchpoint and starves top-of-funnel channels. Here's how to implement multi-touch attribution and make smarter budget decisions.
Learn how a well-built data pipeline feeds your semantic layer with clean, consistent data — and why skipping this step breaks every dashboard and decision downstream.
