+ BLOG
Practical thinking on data, growth, and marketing — from the team behind the dashboards.
Subscriptions promise predictable revenue, but most D2C brands that launch them see high churn within 90 days. Here's how to build a subscription program with real retention — starting with the offer structure, through the cancellation flow.
Third-party cookies are dead, iOS tracking is broken, and platform attribution is unreliable. The brands winning in 2026 are the ones who own their customer data. Here's exactly how to build a first-party data strategy from scratch.
Email gets all the attention, but SMS delivers 98% open rates and WhatsApp drives higher purchase rates than any other channel for certain D2C categories. Here's how to build both without burning your list.
iOS14 killed browser-based tracking. Meta's Conversions API is the fix — but only if you set it up correctly. Here's exactly how to implement CAPI, deduplicate events, and recover the conversion data your pixel is missing.
Advantage+ Shopping Campaigns are Meta's most powerful automated format — and the most misunderstood. Here's how high-performing D2C brands are actually structuring, budgeting, and measuring ASC without letting Meta's automation run unchecked.
Search ads are the right answer for some D2C categories and completely wrong for others. Here's the tactical framework for keyword strategy, campaign structure, and knowing when to stop spending.
The UGC-vs-polished-creative debate has a nuanced answer. Here's exactly when each format wins, how to brief creators for performance, and how to build a creative mix that doesn't leave money on the table.
Most D2C brands waste hours on organic social chasing engagement that never converts. Here's the content system that ties organic directly to revenue — and to your paid creative pipeline.
Email is the highest-margin revenue channel available to D2C brands. If it's generating less than 30% of total revenue, you have a fixable problem — here's exactly how to fix it.
A behind-the-scenes look at how we took a D2C health brand from ₹80L/month to ₹2.4Cr/month — the strategy, the mistakes, and the results.
Most D2C brands ignore YouTube entirely while their competitors quietly scale high-consideration products at CPAs Meta can't touch. Here's what's actually working — creative formats, targeting, measurement, and the budget thresholds that make it viable.
Running all your paid social as conversion campaigns is leaving money on the table. Here's how to build a full-funnel paid social strategy that fills the pipeline and closes it.
