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Insights & ideas
Practical thinking on data, growth, and marketing — from the team behind the dashboards.
D2C Retention: How to Turn One-Time Buyers into Loyal Customers
Acquiring a new customer costs 5-7x more than retaining one. Yet most D2C brands spend 90% of their budget on acquisition. Here's how to flip that equation.
Shopify CRO: 10 Tests Every Store Should Run Before Scaling Ad Spend
Running ads to an unoptimized Shopify store is like pouring water into a leaky bucket. These 10 CRO tests plug the leaks — and the data will surprise you.
How to Structure Google Shopping Campaigns for Maximum ROAS
The way you structure your Google Shopping campaigns determines 80% of your results. Here's the exact framework we use to organize campaigns, ad groups, and bids for D2C brands.
5 Meta Ads Mistakes That Are Quietly Killing Your D2C Brand
After auditing hundreds of Meta Ads accounts, the same five mistakes appear over and over. Fix these and you'll see immediate improvements in your CPM, CTR, and ROAS.
Why Your ROAS Is Lying to You (And How to Fix It)
Most D2C brands trust their reported ROAS blindly — but platform-reported ROAS is almost always inflated. Here's why, and how to calculate your true blended ROAS.
Why Data Pipelines Are the Backbone of a Semantic Layer
Learn how a well-built data pipeline feeds your semantic layer with clean, consistent data — and why skipping this step breaks every dashboard and decision downstream.
Welcome to the New Ads & Scale Blog
We've launched a new CMS-powered blog. Here's what you can expect — data-driven insights on performance marketing, analytics, and D2C growth, published every 2 days.