8 guides on Shopify CRO — the frameworks, benchmarks, and playbooks we use running growth for D2C and B2B brands.
The mobile menu is usually a collapsed copy of the desktop one, built to reflect the catalogue rather than how people shop. It's among the highest-traffic elements on the site and the least tested.
Speed scores are easy to chase and easy to waste a quarter on. Only a few of the metrics in a Lighthouse report have a mechanical link to conversion — and the fixes for those are rarely the ones the report puts first.
Visitors who use on-site search convert at meaningfully higher rates than those who don't — but most Shopify stores ship the default search experience and never look at what people are actually typing. Here's what to fix first.
Most Shopify stores only ask for a second sale in the next email campaign. Post-purchase upsells ask at the moment intent is highest — right after checkout — and convert at rates on-site upsells can't match.
The checkout is where purchase intent is highest and friction is most expensive. Here's how to audit and fix the Shopify checkout drop-off that's silently killing your conversion rate.
The average Shopify store loses 70% of carts. Most brands respond with discount emails — but there are smarter tactics that recover revenue without training customers to wait for deals.
Your product page is your most important sales asset. Breaking down the exact elements — in the exact order — that maximize add-to-cart rate and conversion for D2C brands.
Running ads to an unoptimized Shopify store is like pouring water into a leaky bucket. These 10 CRO tests plug the leaks — and the data will surprise you.
