Marketing Playbooks
Each playbook puts one topic in reading order: a pillar guide first, then the deeper posts for each stage. They link to the guides we already publish, so nothing here is a second copy.
Meta Ads Playbook
How to structure a Meta account, feed it enough signal, scale spend without resetting performance, and fix tracking so the numbers can be trusted. Start with the guide, then work through each stage.
Open the playbook →10 guidesGoogle Ads Playbook
How to organise Shopping, Performance Max, Search and Demand Gen for a D2C brand, and how to audit what you are paying for. Start with the guide, then take the campaign types in order.
Open the playbook →11 guidesCreative Playbook
How to brief, produce, test and refresh ad creative: formats, hooks, UGC against studio, and how to tell when a winner is wearing out. Start with the guide, then follow the production-to-testing sequence.
Open the playbook →16 guidesCRO & Landing Pages Playbook
How to lift conversion across the product page, landing pages, cart and checkout, one test at a time. Start with the guide, then work from the pages with the most traffic downward.
Open the playbook →15 guidesMeasurement & Attribution Playbook
How to get trustworthy numbers: tracking that survives browser limits, attribution you can defend, and incrementality checks. Start with the guide, then build the stack in order.
Open the playbook →17 guidesEmail & Retention Playbook
How to turn first orders into repeat customers: the email flows and sending practices that protect deliverability, SMS, loyalty and win-back. Start with the guide, then add one channel at a time.
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