Ads & Scale
Aashish Kasma

Aashish Kasma

Co-Founder — Data & Analytics

Drives the technology and data infrastructure that powers everything we do. From pipelines to dashboards, he builds the systems behind the growth — bridging marketing and technology for full-stack results.

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Articles by Aashish (18)

Shopify Site Search: The Conversion Lever Hiding in Your Analytics
SHOPIFY CRO

Shopify Site Search: The Conversion Lever Hiding in Your Analytics

July 20, 2026

How We Fixed Ad Targeting for a Professional Beauty Supply Distributor and Lifted Conversions
CASE STUDY

How We Fixed Ad Targeting for a Professional Beauty Supply Distributor and Lifted Conversions

July 19, 2026

Post-Purchase Upsells for Shopify: Turning One Sale Into Two Without Discounting
SHOPIFY CRO

Post-Purchase Upsells for Shopify: Turning One Sale Into Two Without Discounting

July 10, 2026

Marketing Mix Modeling for D2C: Measuring What Attribution Can't See
DATA & ANALYTICS

Marketing Mix Modeling for D2C: Measuring What Attribution Can't See

July 8, 2026

Cohort Analysis for D2C Brands: The Retention Metric Hiding in Your Revenue Dashboard
DATA & ANALYTICS

Cohort Analysis for D2C Brands: The Retention Metric Hiding in Your Revenue Dashboard

July 6, 2026

Checkout Optimization for Shopify: Recovering Revenue at the Last Step
SHOPIFY CRO

Checkout Optimization for Shopify: Recovering Revenue at the Last Step

June 26, 2026

D2C Customer Segmentation: How to Divide Your List to Multiply Revenue
DATA & ANALYTICS

D2C Customer Segmentation: How to Divide Your List to Multiply Revenue

June 24, 2026

D2C Analytics and Attribution: The Complete Guide to Measuring What Actually Works
DATA & ANALYTICS

D2C Analytics and Attribution: The Complete Guide to Measuring What Actually Works

June 18, 2026

The Shopify Analytics Stack: Building Reporting That Actually Drives Decisions
DATA & ANALYTICS

The Shopify Analytics Stack: Building Reporting That Actually Drives Decisions

June 6, 2026

First-Party Data Strategy for D2C: Building the Asset That Survives Every Privacy Update
DATA & ANALYTICS

First-Party Data Strategy for D2C: Building the Asset That Survives Every Privacy Update

May 29, 2026

How We Helped a D2C Brand Triple Their Revenue in 6 Months
CASE STUDY

How We Helped a D2C Brand Triple Their Revenue in 6 Months

May 13, 2026

How to Reduce Cart Abandonment by 30% (Without Discounting)
SHOPIFY CRO

How to Reduce Cart Abandonment by 30% (Without Discounting)

May 7, 2026

Customer Lifetime Value: The Metric That Should Drive Every Marketing Decision
DATA & ANALYTICS

Customer Lifetime Value: The Metric That Should Drive Every Marketing Decision

May 3, 2026

How to Build a Marketing Dashboard Your CFO Will Actually Love
DATA & ANALYTICS

How to Build a Marketing Dashboard Your CFO Will Actually Love

April 27, 2026

The Anatomy of a High-Converting Shopify Product Page
SHOPIFY CRO

The Anatomy of a High-Converting Shopify Product Page

April 21, 2026

Attribution Modeling 101: Why Last Click Is Killing Your Growth
DATA & ANALYTICS

Attribution Modeling 101: Why Last Click Is Killing Your Growth

April 19, 2026

Shopify CRO: 10 Tests Every Store Should Run Before Scaling Ad Spend
SHOPIFY CRO

Shopify CRO: 10 Tests Every Store Should Run Before Scaling Ad Spend

April 11, 2026

Why Data Pipelines Are the Backbone of a Semantic Layer
DATA & ANALYTICS

Why Data Pipelines Are the Backbone of a Semantic Layer

April 3, 2026