A new home for our thinking
We've been publishing insights as part of our work with D2C and e-commerce brands for a while now — but they've mostly stayed internal. Starting today, we're making that thinking public.
Every two days, we'll publish a new article on topics that matter to growth teams: performance marketing, data analytics, Shopify CRO, retention, and more.
What to expect
Our writing is opinionated and practical. We won't publish fluffy "top 10 tips" listicles. Every article will share a real framework, real numbers, or a real lesson from client work.
Topics we'll cover:
- Performance marketing — Meta Ads, Google Ads, TikTok, and how to measure them honestly
- Data & analytics — attribution, dashboards, pipelines, and the semantic layer
- Shopify CRO — conversion rate optimization with evidence, not guesswork
- Retention — Klaviyo flows, SMS, loyalty programs, and LTV strategy
- D2C growth — scaling playbooks for brands at every stage
Who writes here
The Ads & Scale team. We're practitioners, not content marketers — so everything here comes from work we've actually done with real brands.
If you want to work with us, book a free audit and we'll show you exactly where your funnel is leaking.
Want a free marketing audit?
We'll review your tracking, ad accounts, and funnel — and show you exactly where the gaps are.
Get Your Free Audit →