A new home for our thinking
We've been publishing insights as part of our work with D2C and e-commerce brands for a while now — but they've mostly stayed internal. Starting today, we're making that thinking public.
Every two days, we'll publish a new article on topics that matter to growth teams: performance marketing, data analytics, Shopify CRO, retention, and more.
What should you expect?
Our writing is opinionated and practical. We won't publish fluffy "top 10 tips" listicles. Every article will share a real framework, real numbers, or a real lesson from client work.
"Every article will share a real framework, real numbers, or a real lesson from client work."
— Dhruvit Shah, Co-Founder — Performance Marketing & Growth Strategy
Topics we'll cover:
- Performance marketing — Meta Ads, Google Ads, TikTok, and how to measure them honestly
- Data & analytics — attribution, dashboards, pipelines, and the semantic layer
- Shopify CRO — conversion rate optimization with evidence, not guesswork
- Retention — Klaviyo flows, SMS, loyalty programs, and LTV strategy
- D2C growth — scaling playbooks for brands at every stage
Who writes here?
The Ads & Scale team. We're practitioners, not content marketers — so everything here comes from work we've actually done with real brands.
If you want to work with us, book a free audit and we'll show you exactly where your funnel is leaking.
Want a free marketing audit?
We'll review your tracking, ad accounts, and funnel — and show you exactly where the gaps are.
Get Your Free Audit →